leyhe4@gmail.com 

 

Yahoo, Sunnyvale, Feb 2017 - Currently
 (Freelance) Copy Lead, Creative Studio

Co-Creative Director / Copywriter for the internal creative studio. Digital video, OOH, emails, banners, social posts, etc. for Yahoo overall brand as well as Sports, News, and Finance.

 

Oscar Health, New York, 2015 - Jan 2017
In-house Creative Director / Copywriter

Co-Creative Director / Copywriter for all brand marketing and advertising (print, OOH, TV, web, email, etc). 

 

Saatchi & Saatchi, New York, 2013 - 2015
Creative Director / Copywriter

Co-Creative Director for all brand advertising for Duracell, Vita Coco Coconut Water, and VocaliD. Copywriter for brand advertising for General Mills (Yoplait, Fiber One, Cheerios).

DDB, San Francisco / New York, 2005 - 2013
Associate Creative Director / Copywriter
Clients: Clorox Bleach, Volkswagen, Liquid Plumr, Intel, Con-Agra Foods, Fresh Step, Scoop Away, Brita Water Filters, Pine Sol, Kingsford Charcoal, McDonald's, Lipton, NY Lottery, Empire City Casino

GdB, Minneapolis, 2003 - 2005
Copywriter
Activision, Danze Faucets, Minnesota Science Museum, Hamline University

Education
Miami Ad School, M.A. Advertising, Minneapolis, 2000 - 2002
Miami University, B.A. Marketing, Ohio, 1993 - 1997