leyhe4@gmail.com 

 

Oath (formerly Yahoo), Los Angeles, Feb 2017 - Currently
In-house Creative Director / Copywriter

Creative Director / Copywriter for all media and editorial brands including Yahoo News, Yahoo Finance, HuffPost, TechCrunch, Engadget, MAKERS, RYOT and more. Digital video, emails, banners, social, etc.

 

Oscar Health, New York, 2015 - Jan 2017
In-house Creative Director / Copywriter

Creative Director / Copywriter for all brand marketing and advertising.                 TV, Digital, Print, OOH, web site, email, etc. 

 

Saatchi & Saatchi, New York, 2013 - 2015
Creative Director / Copywriter

Co-Creative Director for all brand advertising for Duracell, Vita Coco Coconut Water, and VocaliD. Copywriter for brand advertising for General Mills (Yoplait, Fiber One, Cheerios).

DDB, San Francisco / New York, 2005 - 2013
Associate Creative Director / Copywriter
Clients: Clorox Bleach, Volkswagen, Liquid Plumr, Intel, Con-Agra Foods, Fresh Step, Scoop Away, Brita Water Filters, Pine Sol, Kingsford Charcoal, McDonald's, Lipton, NY Lottery, Empire City Casino

GdB, Minneapolis, 2003 - 2005
Copywriter
Activision, Danze Faucets, Minnesota Science Museum, Hamline University

Education
Miami Ad School, M.A. Advertising, Minneapolis, 2000 - 2002
Miami University, B.A. Marketing, Ohio, 1993 - 1997