When you trust the power within, anything is possible. Including playing professional football with a hearing impairment. Deaf since the age of three, Derrick Coleman didn't listen to the critics who said it couldn't be done and instead overcame his disability to achieve his dream of playing in the NFL.
Derrick's story transcends football (and advertising for that matter) and has become an inspiration to many- from children with hearing impairments to anyone trying to overcome any number of life's hurdles.
2014 Cannes Lion Bronze / Adweek Ad of the Week / 23 Million YouTube Views
The client charged us with creating their first-ever global brand campaign— with no money.
If I had a dollar for every client that didn’t have any money, I would be a very, well, you know...
So, yeah, a global campaign, on the cheap, to introduce and educate on what the product is, how it’s produced, and how/when it should be consumed. All in a fun, tongue-in-cheek, not-taking-itself-too-seriously manner.
It’s quite simple, really. The idea is right there in the product’s DNA.
To execute it cheaply (remember the money issue?), we looked to stock video. The fun, kitschy footage paired perfectly with our simple messaging to create entertaining films.
To catch people when they're on the go, out-of-home and in-store rounded out the campaign.
It's the age-old fantasy: Housewife has clog. Housewife calls plumber. Plumber clears housewife's, uh, pipe. *wink-wink, nudge-nudge*
2012 Ad Age Funniest Viral Video / 2012 Cannes Shortlist / 2012 Clio Shortlist
Duracell batteries power every NFL headset, allowing for communication between coaches and players during the game.
This pair of spots show that in-game communication affects the same play from both the offensive and defensive sides of the ball, building to an intense goal line finish.
At some point in our lives, we've all experienced a "Bleachable Moment"— a gross, awkward, embarrassing or just plain weird moment we wish we could bleach away (both the memory and the actual mess) forever.
These spots were created to reach a younger demographic and appeal to them in a new and different way than the traditional "white fluffy towel, smiling mom" of past Clorox spots.
The Volkswagen Up! comes standard with City Emergency Brake— a new braking feature that automatically stops the car when it senses a collision.
These two print ads were done through our sister agency in Germany. Why two different ads? Well, VW couldn't decide which one they liked more. So, they produced both.
Las Vegas is a dirty, dirty town in desperate need of a proper cleaning. Which makes it the perfect place for a powerful cleaner like Clorox Bleach.
This campaign included taxi toppers, an interactive billboard where users could submit their own dirty moment that was "bleached away" right before their eyes, a limo confessional and a Clorox-branded street cleaner.
2014 Gold OBIE
An odor-free litter box is great for humans, but not so great for cats. In addition to memory, cats use their keen sense of smell to find their box. But if it doesn't smell (thanks to Fresh Step), they might have trouble finding it.
We highlighted this 'problem' by dramatizing what could happen if a cat couldn't find its litter box.
And yes, actual cats were used in both the print and TV.
The brief: "We need spots for the Olympics. Oh, and we only have $50k. Go!"