leyhe4@gmail.com 

Credit Karma, Los Angeles, May 2019 - July 2023
Creative Director / Copywriter (Credit Karma Money, Credit Karma Tax)

—Developed and oversaw high-volume, quick-turn brand and performance marketing campaigns consisting of emails, social, TV/digital video, radio, and web site creative.

—Led multiple creative teams in a cross-functional environment.

Yahoo!, Los Angeles, Feb 2017 - Mar 2019
Creative Director / Copywriter (Yahoo Sports, Yahoo News, Yahoo Finance, HuffPost, TechCrunch, Engadget)

—Developed and oversaw high-volume, quick-turn performance marketing campaigns consisting of emails, social, TV/digital video and web site creative.

—Led multiple creative teams in a cross-functional environment.

Oscar Health, New York, 2015 - Jan 2017
Creative Director / Copywriter

—Wrote, developed and led annual brand marketing and advertising campaigns consisting of social, digital video, radio and web site creative.

Saatchi & Saatchi, New York, 2013 - 2015
Creative Director / Copywriter (Duracell, Vita Coco Coconut Water, and VocaliD)

—Wrote, developed and led various advertising campaigns consisting of digital video and TV.

DDB, San Francisco / New York, 2005 - 2013
Associate Creative Director / Copywriter

—Wrote and developed TV and digital advertising for brands including Clorox Bleach, Volkswagen, Liquid Plumr, Intel, Con-Agra Foods, Fresh Step, Scoop Away, Brita Water Filters, Pine Sol, Kingsford Charcoal, McDonald's, Lipton, NY Lottery, Empire City Casino

GdB, Minneapolis, 2003 - 2005
Copywriter (Activision, Danze Faucets, Minnesota Science Museum, Hamline University)

— Wrote and developed TV, print and radio ads.

Education
Miami Ad School, Portfolio School, Minneapolis, 2000 - 2002
Miami University, B.A. Marketing, Ohio, 1993 - 1997